V. Parker Lessig is a distinguished professor emeritus at the KU School of Business.

Since receiving his doctorate from KU in 1970, he has authored more than 60 articles and papers and has published in all of the major scholarly journals in his field. From 1970 to 1972, he was an assistant professor in economics and business at Washington State University. In 1972, he returned to KU as an associate professor, and four years later was promoted to full professor. In 1986, he was awarded the Pinet Distinguished Professorship.

Within the school, he has held a number of administrative positions including associate dean for administration and academic affairs, associate dean for research and graduate studies, director of doctoral programs, director of undergraduate programs and area director for Marketing, Entrepreneurship and Business Law.

In 2006 he was recognized as a Distinguished Alumnus of the KU School of Business. He is a recipient of the University's W.T. Kemper Fellowship for Teaching Excellence and has won over 16 university and school teaching awards and recognitions including the Del Shankel Teaching Excellence Award and the Mortar Board Outstanding Educator Award.